International health technology giant IZUO's brand matrix has reached a marketing peak: VGL fresh breath lozenges have made a stunning debut on the Shinjuku screen in Tokyo and simultaneously appeared in authoritative Japanese magazines; At the same time, the emerging brand OVZ Sansei Maru PLUS made its debut outdoors in New York. The multi-channel offensive of combining the three fronts has led to a 42% surge in IZUO brand awareness, marking the initial effectiveness of its "global penetration" strategy.

After igniting the topic on the outdoor large screen, the product simultaneously logged into three top Japanese magazines, and the search volume on the platform surged by 150%. The stocking volume of the cosmetics channel has increased threefold compared to normal days.

The global NPS (Net Promoter Score) of IZUO brand has reached 68 points, which is not only a success in advertising placement, but also a microcosm of the shift in healthy consumption paradigm.