The star products under the health technology brand IZUO have sparked a consumer craze in the international market. Its VGL halitosis suppression series, which specializes in oral health, entered the top 5 sales in the oral care category in just three months after landing on the Japanese cosmetics channel; The SINFI scalp essence, which focuses on natural black hair, has set a record of 3 bottles sold per minute, becoming a phenomenon product of high-end hair care track.

In front of the VGL counter in Shinjuku, Tokyo, a consumer told reporters about VGL's fresh breath products. 

At a well-known cosmetics store in Japan, a salesperson showcased SINFI black hair liquid products. The person in charge revealed, "The black hair formula developed for Asian people with fine and soft hair has achieved a repeat purchase rate of over 72%

According to McKinsey's "2026 Global Health Consumption Trends Report," the high-end personal care market exhibits three major characteristics:

Scene refinement: VGL launches morning/post meal/night specific dosage forms for different social scenarios

Technology visualization: SINFI monitors scalp microcirculation improvement data through APP

Ingredient traceability: Both products use blockchain technology to achieve full traceability of raw materials

This marks a shift in personal care consumption from addressing demand to investing in preventive health, "analyzed Professor Davis, a retail expert at Harvard Business School.

The IZUO brand is rewriting the global high-end health and personal care market landscape. According to the brand, the new anti hair loss product targeting the humid and hot climate in Southeast Asia has entered the clinical testing stage and is expected to be launched soon.