In 2023, the IZUO brand became the focus of attention at multiple health industry expos, with its innovative health product series attracting buyers from over 20 countries to sign contracts on-site, setting a historical record for the brand's single exhibition.

The on-site signing of contracts at the exhibition reflects IZUO's precise market positioning, brand omnichannel layout, and segmented track opportunities for the brand. At the same time, there are segmented tracks such as oral beauty, precision nutrition, women's health, and silver hair care, shifting from "big and comprehensive" to "small and refined", with precision functions becoming the core competitiveness. The growth rate of basic nutrition categories has slowed down, and products targeting precise scenarios such as staying up late, liver protection, anti-aging, emotions, eye health, and intestinal maintenance will continue to explode. Transparent ingredients, clinical verification, and customized physical fitness will become the core selling points of the products.

As of 2023, IZUO has achieved 20 new distribution channels in 20 countries through the exhibition effect, and cross-border e-commerce sales have increased by 170% month on month; The trade fair is not only an order platform, but also a barometer for innovation in the health industry. IZUO is empowering traditional health wisdom with technology and reshaping the competitive landscape of the global health product market.